THE APLUS RESIDUAL MODEL

Commonly utilized in the insurance, investment & health insurance industry, residual income is earned when someone does the work once and is paid over and over again for that work. APlus Mortgage Group introduced the concept of single-level residual income to the mortgage brokerage industry, now everyone in the Company can receive a “piece of the action" for helping to build APlus Mortgage Group through a process known as sponsoring.

5% Recruiting Residual Income

Whenever a new mortgage broker is introduced to management and recruited into APlus Mortgage Group, finder's fees are generated from mortgages closed by the new recruit. These bonuses are payable to the individual who sponsored them into the company, which is equivalent to five percent of the Net Finder’s Fee earned by the recruit; to a maximum of $25,000 annually per recruit.

This bonus is paid by APlus Mortgage’s head office and it in no way affects the finder’s fee due and payable to the new recruit. This bonus simply continues perpetually for as long as the new recruit stays in the APlus Mortgage Group system and generates sales.

These residuals can add up handsomely. For instance, an agent earning $70,000 gross per year stimulates $3,500 in bonuses to the sponsor as transactions close. If that same recruit stayed for ten years, the sponsor would have received $35,000 “thank you” for introducing that agent to the company. If three people were sponsored in, for example, doing this same level of production, then $105,000 would have been received in bonuses.

4% Retirement Residual Income

At APlus Mortgage Group, should you decide to retire from active selling, you will continue for ten years to receive residuals at the rate of four percent of the net, paid out to you by the corporation for as long as those you sponsored into the company continue to make sales.

3% Beneficiary Residual Income

This also translated into a three percent beneficiary program to give added security to the families of APlus Mortgage Group. Very simply, good for the salesperson, good for their family.

Advantages of establishing residual income streams are:

- Extra income
- Extra income in retirement or disability
- Income or lump sum for your spouse/partner upon death

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APLUS SIX PILLARS MORTGAGE CLIENTS RETENTION

APlus Six Pillars is your blueprint for lasting client relationships. Our proven system helps mortgage agents stay top-of-mind, deliver real value year-round, and turn every client into a lifelong referral source.

1. Offer More Than Mortgages

People want one-stop-shopping these days so that when someone needs other financial services besides a mortgage, APlus Group has more resources available for them. Just a few additional services can drastically increase your revenue.

2. Improve Your Value Proposition

People love discounts and incentives. APlus Preferred Partnership Program offers people a variety of discounts on products and services, such as lawyers, moving companies, furniture stores, restaurants, etc.

3. Client Relationship Management

A good CRM system helps brokers streamline processes, build customer relationships, increase sales, improve customer services, and increase profitability. It gives you the ability to identify, track and offer more to the clients who are most likely to become your long-term sources of revenue

4. Incentives and Rewards

Client incentives are perks given to the client by APlus Group to attract and retain clients to utilize our other services.

- Client Discount Card
- Mortgage Closing Incentives
- Income Tax Discount Voucher
- Kid Konnection RESP Program
- Annual Family Fun Day

5. Client Acquisition Vs. Client Retention

The most common pitfall for mortgage brokers is that they think that if they have a great rate and service, then client retention will follow naturally. And, while this might be the case in some instances, the harsh truth is that it’s only a short-term strategy. An even harsher truth is that, sooner or later, your clients may just…leave!

6. Branding

Branding sets a wonderful foundation as you move forward with your business. It will set the tone for everything you do. With a strong strategy in place, you can refer back to it and make sure that your products and services are in line with APlus Group mission and goals. If your brand clearly represents your business, you’ll be more likely to attract the right people.

For people who work in sales, the number one priority is to find new ways to increase revenue!

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